Minggu, 27 Februari 2011

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Applied Network Security Monitoring: Collection, Detection, and Analysis, by Chris Sanders, Jason Smith

Applied Network Security Monitoring�is the essential guide to becoming an NSM analyst from the ground up. This book takes a fundamental approach, complete with real-world examples that teach you the key concepts of NSM.�

Network security monitoring is based on the principle that prevention eventually fails. In the current threat landscape, no matter how much you try, motivated attackers will eventually find their way into your network. At that point, your ability to detect and respond to that intrusion can be the difference between a small incident and a major disaster.

The book follows the three stages of the NSM cycle: collection, detection, and analysis. As you progress through each section, you will have access to insights from seasoned NSM professionals while being introduced to relevant, practical knowledge that you can apply immediately.

  • Discusses the proper methods for planning and executing an NSM data collection strategy
  • Provides thorough hands-on coverage of Snort, Suricata, Bro-IDS, SiLK, PRADS, and more
  • The first book to define multiple analysis frameworks that can be used for performing NSM investigations in a structured and systematic manner
  • Loaded with practical examples that make use of the Security Onion Linux distribution
  • Companion website includes up-to-date blogs from the authors about the latest developments in NSM, complete with supplementary book materials
If you've never performed NSM analysis,�Applied Network Security Monitoring�will help you grasp the core concepts needed to become an effective analyst. If you are already working in an analysis role, this book will allow you to refine your analytic technique and increase your effectiveness.

You will get caught off guard, you will be blind sided, and sometimes you will lose the fight to prevent attackers from accessing your network. This book is about equipping you with the right tools for collecting the data you need, detecting malicious activity, and performing�the analysis that will help you understand the nature of an intrusion. Although prevention can eventually fail, NSM doesn't have to.
** Note: All author royalties from the sale of Applied NSM are being donated to a number of charities selected by the authors.

  • Sales Rank: #98638 in Books
  • Brand: Sanders, Chris/ Smith, Jason
  • Published on: 2013-12-19
  • Released on: 2013-12-05
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x 1.12" w x 7.50" l, 2.20 pounds
  • Binding: Paperback
  • 496 pages

Review

"... an extremely informative dive into the realm of network security data collection and analysis...well organized and thought through...I have only positive comments from my study." -The Ethical Hacker Network, Oct 31, 2014

About the Author
Chris Sanders is an information security consultant, author, and researcher originally from Mayfield, Kentucky. That's thirty miles southwest of a little town called Possum Trot, forty miles southeast of a hole in the wall named Monkey's Eyebrow, and just north of a bend in the road that really is named Podunk.

Chris is a Senior Security Analyst with InGuardians. He has as extensive experience supporting multiple government and military agencies, as well as several Fortune 500 companies. In multiple roles with the US Department of Defense, Chris significantly helped to further to role of the Computer Network Defense Service Provider (CNDSP) model, and helped to create several NSM and intelligence tools currently being used to defend the interests of the nation.

Chris has authored several books and articles, including the international best seller "Practical Packet Analysis" form No Starch Press, currently in its second edition. Chris currently holds several industry certifications, including the SANS GSE and CISSP distinctions.

In 2008, Chris founded the Rural Technology Fund. The RTF is a 501(c)(3) non-profit organization designed to provide scholarship opportunities to students form rural areas pursuing careers in computer technology. The organization also promotes technology advocacy in rural areas through various support programs. The RTF has provided thousands of dollars in scholarships and support to rural students.

When Chris isn't buried knee-deep in packets, he enjoys watching University of Kentucky Wildcat basketball, being a BBQ Pitmaster, amateur drone building, and spending time at the beach. Chris currently resides in Charleston, South Carolina with his wife Ellen.

Chris blogs at appliednsm.com and chrissanders.org. He is on Twitter as @chrissanders88.

Most helpful customer reviews

7 of 7 people found the following review helpful.
Written by Analysts for Analysts.
By Danny Akacki
Here's what you need to know about Applied NSM.

1. It's an amazingly easy read.

Those of us who have ever been forced into digesting anything ever published by Cisco Press know easy to read textbooks are diamonds in the rough. It's clear the authors of Applied NSM went to great lengths to be as technically thorough as possible while maintaining an easy, entertaining and conversational tone throughout the book. It's the anti "Makes Me Want To Bash My Face Into My Desk Just To Stay Awake" book.

2. The right tool for the job but...

The goal of any analyst is simple but crucial, find evil by any means necessary. To that end you need better weapons than your adversary. In this book Security Onion is your arsenal and the authors perform a deep dive into all wonderful toys Security Onion has to offer. The tools listed within the pages of this book are your ticket to a better way to find the badness lurking on your clients network. That being said...

3. ...tools alone will not save you and the authors know it.

Of all the weapons at your disposal in the never-ending hunt for evil, unequivocally the most important is that big spongy thing between your ears. This book isn't just a stack of man pages with a fancy cover thrown on, it provides valuable insight and guidance to aid your own unique thought process and hunting style. On that topic, a special note...

4. Get your mind right.

Chapter 15 "The Analysis Process" should be required reading for both every newbie working in a SOC and every jaded veteran. This chapter could be it's own book and if I have any complaint about Applied NSM it's that this chapter wasn't long enough for me. It's so absolutely crucial I recommend you read it first, then read it again. If you buy the book for no other reason, buy it for Chapter 15.

So that's it, whether you're a n00b looking to find his footing in this industry or a battle tested warrior looking for new ways to catch the bad guys, Applied Network Security Monitoring is an absolute must have. Good hunting!

5 of 5 people found the following review helpful.
Excellent guide for starting and expanding a Network Security Pratice.
By Wesley Allen
Great book! If you are totally new to the practice of NSM then all you need to get set up, capture some data and start doing some analysis is in here. If you are already doing some NSM work, then this will help you extend and expand into new areas. The authors focus on open source / free programs and utilities, so the only cost to start a IDS is some hardware and your time.

I have been doing security for awhile, but not much focused intrusion detection before my current position. This book really helped "fill in the gaps" in my knowledge of NSM and give me a push in the right direction as far as using SiLK and a couple of the other tools. There is more then enough info to get started, but not to much that would be overly specific to a given setup, so it is still up to you to do a bit of research and dig deeper into the areas that the book introduces that you might want to use in your day to day work. You do need to have the basics of networking, security and TCP/UDP/IP down first, but they do a good job starting slow and building up.

I read through the book pretty quickly to pick up the areas I want to work in more, and will continue to use it as a reference in my work.

3 of 3 people found the following review helpful.
Well worth your time
By Michael W Lucas
Some of Applied Network Security Monitoring will be very familiar to anyone who has read any other security book–I’ve read many times that risk equals impact times probability. Every book on this topic needs this information, however, and Sanders and company cover it in sufficient detail to ground a probie while letting the rest of us easily skim it as a refresher.

Then they take us through selecting data collection points and how they make decisions on where to collect data and what kind of data to collect. Ideally, of course, you collect full packet data everywhere, but in my semi-rural gigabit ISP world I don’t have enough electricity to spin that much disk. Where can you get by with session data, and where do you need full packet capture? ANSM takes you through the choices and the advantages and disadvantages of each, along with some guidance on the hardware needs.

Data is nice, but it’s what you do with the data that makes security analysis interesting. ANSM uses Security Onion as an underlying toolkit. Security Onion is huge, and contains myriad tools for any given purpose. There’s reasons for this–no one NSM tool is a perfect fit for all environments. ANSM chooses their preferred tools, such as Snort, Bro, and SiLK, and takes you through configuring and using them on the SO platform. Their choices give you honeypots and log management and all the functionality you expect.

Throughout the book you’ll find business and tactical advice. How do you organize a security team? How do you foster teamwork, retain staff, and deal with arrogant dweebs such as yours truly? (As an aside, ANSM contains the kindest and most business-driven description of the “give the arrogant guy enough rope to hang himself” tactic that I have ever read.) I’ve been working with the business side of IT for decades now, and ANSM taught me new tricks.

The part of the book that I found most interesting was the section on analysis. What is analysis, anyway? ANSM takes you through both differential analysis and relational analysis, and illustrates them with actual scenarios, actual data. Apparently I’m a big fan of differential diagnosis. I use it everywhere. For every problem. Fortunately, Sanders and crew include guidelines for when to try each type of analysis. I’ll have to try this “relational analysis” thing some time and see what happens.

Another interesting thing about ANSM is how it draws in lots of knowledge and examples from the medical field. Concepts like morbidity and mortality are very applicable to information technology in general, not just network security monitoring, and adding this makes the book both more useful and more interesting.

Applied Network Security Monitoring is a solid overview of the state of security analysis in 2014, and was well worth my time to read. It’s worth your time as well.

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Rabu, 23 Februari 2011

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Senin, 14 Februari 2011

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Let's face it - the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers.

In this new edition of his bestselling The Ultimate Marketing Plan, industry expert Dan S. Kennedy integrates such tools as social media marketing, networking, and strategic memberships into a complete plan that will strengthen your customer base without breaking your budget.

Packed with updated examples, marketing techniques, and contributions from experts, Kennedy shows you how to catapult your company to the cutting edge.

  • Sales Rank: #182956 in Books
  • Brand: Adams Media
  • Published on: 2011-05-18
  • Released on: 2011-05-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .40" w x 5.50" l, .64 pounds
  • Binding: Paperback
  • 240 pages
Features
  • Used Book in Good Condition

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0 of 0 people found the following review helpful.
Five Stars
By comfort king
Great book

26 of 29 people found the following review helpful.
Very good stuff, even if not a full, ultimate plan
By MG
I have read several of Dan Kennedy's books: I like his experienced, "from the street" - what he calls his "no B.S." - expertise. I was about to launch a new product and thought I'd catch up on Kennedy's writing, with this book on an "ultimate marketing plan."

First of all, I acknowledge that Kennedy is somewhat of an odd bird. If you haven't heard, he is probably the only marketing expert in the world (I can't imagine another) who doesn't like - or use -the internet. You read that right. He "detests" the internet (his words). He has a computer, but it's offline. You can't email him. He asks that you write him a note and fax it (remember fax machines?). At first, you might think this would disqualify someone from being a marketing expert in the 21st Century, and you could make a reasonable argument, but there is something to be said for Kennedy's old school, contrarian perspective. Marketing is marketing after all; and whether you mail a sales letter the old fashioned way, email it, or turn it into a squeeze page, the fundamentals still apply. In fact, I'm somewhat tired of listening to experts who talk like nothing existed before the internet.

The first chapter is the perfect example of learning the fundamentals. Kennedy reminds you to write your USP - your Unique Selling Proposition. Frankly, I found this to be the most important part of the book. The USP is to answer the question, "Why should someone buy from you." Domino's Pizza had a famous USP: "Fresh hot pizza delivered within 30 minutes or less, guaranteed." When you think about it, it's amazing that many - most - companies have no good, clear USP. As an exercise, I researched the USP's of the four competitors for my product. NONE had USPs - they gave potential customers no written, straightforward sentence on why people should even do business with them. Well, two of them did mention one benefit - that they had the "lowest price." If you have read Kennedy's books, you already know that the "lowest price" routine is worse than no USP.

Kennedy's book is not so much a full plan (which is why I dinged it a star) as it is chapters of reminders on things you need to do, as you market your product - targeting the right market, using testimonals (with photos), using buzz, having a call to action, and - something many forget about - keeping the customers you already have. There is the obligatory chapter on the internet, with the reminders to pay attention to the basics. (Sidenote here: Kennedy lists Frank Kern as a resource, who many consider a shady character, who has had his run-ins with the FTC.)

To summarize, not an ultimate - or even complete - plan, but I'm not complaining. Kennedy always has valuable things to say, much of which you will not hear anywhere else.

2 of 3 people found the following review helpful.
No better marketing advice in any single place
By John W. Shoemaker
I'm a big Kennedy fan...and even owned this book...but didn't have it with me
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The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand!, by Dan S Kennedy PDF

The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand!, by Dan S Kennedy PDF
The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand!, by Dan S Kennedy PDF

Kamis, 03 Februari 2011

[A607.Ebook] Free Ebook A Victorian Flower Dictionary: The Language of Flowers Companion

Free Ebook A Victorian Flower Dictionary: The Language of Flowers Companion

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A Victorian Flower Dictionary: The Language of Flowers Companion

A Victorian Flower Dictionary: The Language of Flowers Companion



A Victorian Flower Dictionary: The Language of Flowers Companion

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A Victorian Flower Dictionary: The Language of Flowers Companion

  • Published on: 1800
  • Binding: Hardcover

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A Victorian Flower Dictionary: The Language of Flowers Companion PDF
A Victorian Flower Dictionary: The Language of Flowers Companion EPub
A Victorian Flower Dictionary: The Language of Flowers Companion Doc
A Victorian Flower Dictionary: The Language of Flowers Companion iBooks
A Victorian Flower Dictionary: The Language of Flowers Companion rtf
A Victorian Flower Dictionary: The Language of Flowers Companion Mobipocket
A Victorian Flower Dictionary: The Language of Flowers Companion Kindle

A Victorian Flower Dictionary: The Language of Flowers Companion PDF

A Victorian Flower Dictionary: The Language of Flowers Companion PDF

A Victorian Flower Dictionary: The Language of Flowers Companion PDF
A Victorian Flower Dictionary: The Language of Flowers Companion PDF