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Strategic Planning: A Practical Guide for Competitive Success, by Stanley Charles Abraham
PDF Ebook Strategic Planning: A Practical Guide for Competitive Success, by Stanley Charles Abraham
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An exceptional treatise on strategic planning for single-business companies that is at once academically rigorous and uncommonly practical, this book embodies the Association for Strategic Planning's "Think-Plan-Act" rubric. It emphasises the pervasive role of strategic thinking in strategic planning, including searching for better strategies, business models, and opportunities. This includes monitoring changes in the external environment: the firm's industry and competitors, markets, and general environment. The book also provides original and proven techniques to develop viable strategic alternatives, as well as many other useful analytical tools. Unique software enables a full analysis of a firm's financial performance and condition as well as a full strategic analysis, thus integrating everything presented in the book and providing an opportunity to practice doing a strategic analysis. Includes examples of real companies.
- Sales Rank: #841501 in Books
- Published on: 2012-01-17
- Original language: English
- Number of items: 1
- Dimensions: 9.41" h x .57" w x 6.47" l, 1.02 pounds
- Binding: Paperback
- 253 pages
Review
Abraham (strategy and entrepreneurship, California State Polytechnic U.) outlines the process of strategic planning for managers and executives, consultants, owners of small to medium sized-businesses, students in MBA and executive-education programs, and undergraduates. He details what it is and how to do a strategic analysis using a specific model for making decisions and recommendations, with a focus on business-level or competitive strategies and single-business companies that are established and for-profit. The model addresses deciding the direction and strategy for the company, setting short and long-term objectives, and coming up with principal programs. He defines key terms, discusses strategic thinking, external and internal analyses, coming up with strategic alternatives, how and how fast to implement the strategy, managing the strategic planning process, and aspects of operational planning and implementation, ending with 10 benefits. The book updates his previous volume, Strategic Planning: A Practical Guide for Competitive Success (2006). Online access to case studies, analytical tools, quizzes, presentations, companion software for strategic analysis, and other resources is included. Distributed in North America by Turpin Distribution. --Book News Inc. Portland, OR
Most helpful customer reviews
0 of 0 people found the following review helpful.
a comprehensive guide on strategic planning
By Hans
Many books on Strategic Management try to include every aspect and become thick and heavy. This book focuses on an easy to understand process, down to the point. It guides you through the different steps from external and internal analysis to developing your core competencies and understanding and key factors of success in the industry. Most strategic plans focus on single business strategies. So does this book. I include this book in the teaching materials in my MBA courses on Strategic Management. The software is a convenient tool for all who are planning strategies. I can only recommend this 2nd edition of a popular book which was sold out for several years.
0 of 0 people found the following review helpful.
good book
By Yi Tan
it is so good, no matter the condition or the print. It is worth buying. I recommend you guys to purchase this book!
0 of 0 people found the following review helpful.
Four Stars
By R.F. Shelton
Met all my needs for my course
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